The Business Technology Management Program: Now AI-Integrated
North Seattle College’s Business Technology Management (BTM) program is designed to prepare students for this dynamic intersection, equipping them with the skills to lead data-driven business transformations. Artificial Intelligence (AI) is transforming how businesses operate — and NSC's BTM program prepares students to compete in the AI-enabled workplace. BTM students apply AI to create business solutions and lead data-driven business transformations.
Across productivity tools, business innovation, cloud systems, marketing, workplace leadership, and data management, BTM courses demonstrate how AI supports modern business functions. Students gain hands-on experience applying AI to create organizational value while developing the judgment, communication skills, and adaptability employers expect.
Develop your AI skills this Spring and enroll in BTM courses. All courses are virtual*
*Classes meet the first week on campus at Central, the rest are held individually. BTM courses are open to students from any program and work well as electives.
BTM: Where Business Meets AI and Modern Workplace Technology
Spring 2026 Course Enhancements
BTM courses embed artificial intelligence across business functions, from productivity tools and business innovation to cloud infrastructure, marketing strategy, human resources, and data management. Students learn how AI supports decision-making and enhances human expertise while exploring the ethical, legal, and strategic responsibilities of using these technologies in the workplace. BTM prepares graduates not only to use AI, but to think critically about how it is reshaping modern business. These enhancements reflect how modern organizations apply AI across roles and teams.
BTM 111 – Business Productivity Applications
BTM 111 integrates Microsoft Copilot within the Office suite, allowing students to multiply their spreadsheet, document, and presentation productivity using AI-assisted tools and natural language prompts now being adopted across modern organizations.
BTM 113 – Cloud Foundations
BTM 113 prepares students to understand how modern AI systems run on cloud infrastructure, combining Microsoft 365 collaboration tools with AWS Academy AI and Cloud Foundations coursework included at no additional cost.
BTM 120 – Customer Relations Management
BTM 120 explores how AI is transforming customer service, CRM systems, and digital communication while strengthening the human skills that remain essential to service culture. Students examine how tools like chatbots both enhance and frustrate the customer experience.
BTM 222 – Digital Marketing Foundations and Strategy
BTM 222 introduces AI-powered marketing tools into branding and strategy development, teaching students how to use generative AI for market analysis, content creation, and data-driven decision-making.
BTM 226 – Small Business Startup
BTM 226 explores how entrepreneurs use AI tools to accelerate business planning, marketing, financial forecasting, and intellectual property strategy while building legally sound start-ups.
BTM 228 – Small Business Management
BTM 228 teaches students to use AI tools to develop business plans, refine industry analysis, strengthen competitive positioning, and analyze finances.
BTM 237 – Human Resource Management
BTM 237 examines how artificial intelligence is transforming recruitment, training, and HR decision-making while exploring the ethical and legal responsibilities organizations face in an AI-enabled workplace.
BTM 250 – Records Information Management
BTM 250 explores how records management has evolved into modern data governance, teaching students how organizations structure, protect, and leverage digital information and intellectual property in AI-enabled environments. Google AI NotebookLM is introduced as a tool to illustrate how structured internal records support secure AI use and protect a company’s digital assets.
For more information and questions, please contact:
Robert Natoli
Lead Instructor & Coordinator
Business Technology Management
Robert.Natoli@SeattleColleges.edu
206.934.3123