NSC Students Win IB Case Study Competition at UW for Fourth Consecutive Year

NSC IB BAS Students win Case Study Competition at UW

NSC IB BAS Students win Case Study Competition at UW

For the fourth year in a row, a team of North Seattle College students recently won an international competition hosted by the University of Washington after they successfully analyzed and pitched an international business strategy to a panel of judges.  

Junior students in North’s International Business (IB) Bachelor of Applied Science (BAS) program won the 2018 IB Case Study Competition in the Northwest regional track of the Russell Investments International Case Competition.

Jaimee Franzer, Adam Jackson, and John Furugganan took on a Masters of Business Administration level international marketing case from the Harvard Business School on how to make the delivery of goods and services more efficient in the Northwest Seaport Alliance between the ports of Seattle and Tacoma.

The international competition is an annual event held and administered through the University of Washington Global Business Center at the Foster School of Business and held at UW.

Teams of undergraduate business students have 48 hours to apply their skills and knowledge to a real-life international business problem and develop an analysis.

The students then present their case study proposals and analyses to an industry panel of judges who evaluate team analyses and recommendations based on the teams’ diagnosis of the problem, application of theory and classroom concepts, ability to communicate ideas, teamwork, and creativity.

“While the case study competition may be intimidating and challenging, it is helpful to have real world experience to be able to respond to a case,” said Franzer, a junior NSC IB BAS student.  

The IB BAS degree at NSC draws from two of the strongest programs at North: business and accounting, which builds on practical business skills that are in demand by companies with an international division.

Furugganan, who was enrolled in IBN 301- International Management at the time of the competition, stated, “We had the opportunity to break into small groups and discuss cases, where we learned how to look deeper into what you are reading and look outside of what is given to you.”

Another team, comprised of senior students, Lucio Obiang Obiang, Melika Korhani-Shirazi, and Zahra Seyedahmadbana delivered a strong presentation at the competition as well.

Honorio Todino, NSC International Business faculty, coached the students and other NSC faculty and staff attended the competition in support of the students.

“Through this competition, we had the opportunity to network and connect with the judges, UW faculty members, and other UW Foster business school students,” Franzer said.  “This competition was the perfect platform to network and it is great to make those connections.”

Posted on: February 1st, 2019 at 16:13:27

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