NSC Students Win IB Case Study Competition at UW

NSC IB BAS students: Frances Sanchez, Mary Harris and Mary Smith at the UW Globa

NSC IB BAS students: Frances Sanchez, Mary Harris and Mary Smith

A team of North Seattle College (NSC) International Business (IB) Bachelor of Applied Science (BAS) junior students won the 2017 IB Case Study Competition on Nov. 4, in the Northwest regional track of the Russell Investments International Case Competition for the third consecutive year.  

Mary Harris, Frances Sanchez and Mary Smith took on a MBA level International Marketing case from the Harvard Business School, on how Washington wines can expand in the growing China wine market.

“I had done case studies before, but wanted to learn how to present to a panel and have exposure to like-minded professionals and industry experts,” said Harris, a junior NSC IB BAS student. 

The International competition is an annual event administered through the University of Washington (UW) Global Business Center at the Foster School of Business and held at UW.

Teams of undergraduate business students have 48 hours to apply their skills and knowledge to a real-life international business problem and develop an analysis.

The students then present their case study proposals and analyses to an industry panel of judges who evaluate team analyses and recommendations based on the teams’ diagnosis of the problem, application of theory and classroom concepts, ability to communicate ideas, teamwork, and creativity.

Honorio Todino, NSC International Business Faculty, coached the students and other NSC Business faculty attended the competition in support of the students.

"Our BAS International Business students that compete every year always point to this experience as one of the most effective learning experiences they had in the program,” said Todino.

Harris, who was enrolled in IBN 301- International Management and Ethics at the time of the competition, stated, “I am enjoying the program. Studying international business makes you think larger and causes you to think outside the box.”

“Even students who do not get to compete in UW benefit because it raises morale for everyone and our standards in the classroom have to match the competition. The competition gets better every year so we have to stay ahead," said Todino.

To learn more about the IB BAS program at North, visit: northseattle.edu/programs/bas-international-business

Posted on: January 5th, 2018 at 08:44:30

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